A job with Army National Guard Units in Lansing, Michigan. It pays $68,081–$88,510 per year at grade GS-09. Applications close on Oct 7, 2026 — 21 days left.
- Working pattern
- Telework eligible
- Who can apply
- Competitive service, Excepted service, Internal to an agency, National Guard and reserves
- Clearance
- Other
Main duties
- ***THIS IS A TITLE 32 NATIONAL GUARD POSITION THAT REQUIRES MILITARY MEMBERSHIP*** Works for the local Army National Guard Recruiting (ARNG) and Retention Battalion (RRB) in the Marketing and Advertising section.
- Serves as the Social Media Content Specialist responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting and retention mission for the ARNG.
- This position will assist the Marketing and Advertising NCOIC with planning social media strategies and content to communicate the ARNG Recruiting and Retention Command's communication focus areas, priorities and missions at the battalion level.
- This position will engage with audiences on the battalion's social media platforms, provide content to support Recruiting and Retention Company level social media pages, and will also establish and maintain working relationships with social media counterparts at the Recruiting and Retention headquarters.
Full details
About the role
THIS IS AN ARMY NATIONAL GUARD TITLE 32 EXCEPTED SERVICE POSITION.
This National Guard position is for a TITLE 32 PUBLIC AFFAIRS SPECIALIST (MI RRB), Position Description Number NGD2400000 and is part of the MI Recruiting Retention Command, Michigan Army National Guard.
MICHIGAN ARMY NATIONAL GUARD MEMBERSHIP IS REQUIRED.
If you are not sure you are eligible for military membership, please contact a Michigan Army National Guard recruiter prior to applying for this position.
What you will do
- ***THIS IS A TITLE 32 NATIONAL GUARD POSITION THAT REQUIRES MILITARY MEMBERSHIP*** Works for the local Army National Guard Recruiting (ARNG) and Retention Battalion (RRB) in the Marketing and Advertising section.
- Serves as the Social Media Content Specialist responsible for developing modern and engaging content to support the battalion's engagement strategy for reaching its internal and external audiences as part of the recruiting and retention mission for the ARNG.
- This position will assist the Marketing and Advertising NCOIC with planning social media strategies and content to communicate the ARNG Recruiting and Retention Command's communication focus areas, priorities and missions at the battalion level.
- This position will engage with audiences on the battalion's social media platforms, provide content to support Recruiting and Retention Company level social media pages, and will also establish and maintain working relationships with social media counterparts at the Recruiting and Retention headquarters.
- Applies modern, industry techniques to create engaging social media content to tell the Army's story and communicate Army recruiting priorities on the recruiting battalion's official social media platforms.
- Plans and creates multimedia content using graphic design, photo manipulation and video editing software and techniques.
- Provides or coordinates for social media coverage of major communication events and efforts using the battalion's official social media platforms, including but not limited to, Future Soldier events, educator tours, awards for recruiters, and other key recruiting functions.
- Provides updates to brigade and USAREC headquarters regarding upcoming social media activity to coordinate amplifying coverage at higher levels.
- Researches new and innovative tools, programs, systems, software, services and social media industry trends to maintain the battalion's currency and relevance with social media efforts and strategies.
- Assists Advertising and Public Affairs Chief with preparing social media training and educational materials to provide guidance and training to company and center-level personnel supporting social media efforts.
- The above duty description doesn't contain all details of the official position description.
Education
You must meet the following Education requirement to qualify for education in lieu of specialized experience for this position: master's or equivalent graduate degree or 2 full years of progressively higher level graduate education leading to such a degree or LL.B. or J.D., if related You must provide transcripts or other documentation to support your Educational claims.
To receive credit for Education, you must provide documentation of proof that you meet the Education requirements for this position.
How you will be evaluated
Once the announcement has closed, your resume and supporting documentation will be used to determine if you meet the qualifications listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared to your responses on the assessment questionnaire to determine your level of experience.
If you rate yourself higher than is supported by your application package, your responses may be adjusted and/or you may be excluded from consideration for this position. You may be excluded from consideration for this position. If you are found to be among the top qualified candidates, you will be referred to the selecting official for employment consideration.
WHO MY APPLY: AREA 1: Current permanent (Tenure 1 and 2) Federal Technicians/Employees of the Michigan National Guard and current temporary (Tenure 3 and 0) Federal Technicians/Employees of the Michigan National Guard who've held a temporary appointment with the Michigan National Guard for an accumulative 6 months within the last 12 months.
AREA 2: All current military members of the Michigan National Guard. If the applicant is a member of the other service branch they MUST willing and eligible to immediately transfer to the appropriate branch of service.
IN DESCRIBING YOUR EXPERIENCE, PLEASE BE CLEAR AND SPECIFIC.
WE WILL NOT MAKE ASSUMPTIONS REGARDING YOUR EXPERIENCE.
Please note that if, after reviewing your resume and or supporting documentation, a determination is made that you have inflated your qualifications and or experience, your rating can and will be adjusted to more accurately reflect your abilities, or you may lose consideration for this position.
Your rating will be based on both your entire application package as well as the responses to the assessment questionnaire. Please follow all instructions carefully. Errors or omissions may affect your eligibility.
PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid work on the same basis as for paid experience. Part-time experience will be credited on the basis of time actually spent in appropriate activities.
To receive credit for such experience you must indicate clearly the nature of the duties and responsibilities in each position held and the number of hours per week spent in such employment.
Your qualifications will be evaluated on the above general and specialized experience, to include following competencies- knowledge, skills, abilities (KSAs): -Communications and Media -Creativity and Innovation -Public Affairs Policies and Procedures -Message Delivery -Partnering
Documents you must provide
- To apply for this position, you must submit a complete Application Package which includes: 1.
- Your resume showing: Contact Information-your name and the best way to contact you (DO NOT INCLUDE PII OR PHOTOGRAPH) For each relevant work experience, you MUST include: Job Title and Employer (including series and grade for any Federal positions) Start and end dates with month/year (e.g., 05/2019 - 08/2022) The number of hours you worked per week Ensure work experience descriptions are aligned with the job announcement and address all required qualifications.
- Brief descriptions should demonstrate your ability to perform the tasks at the required level as stated in the job announcement.
- When relevant or required for the position, include your possession of education/ certification/license and provide any required documentation such as transcripts, and/or details (type and date) of certifications and/or licenses.
- If your resume does not contain this information, your application may be marked as incomplete, and you may not receive consideration for this position.
- For additional information see: What to include in your resume.
- Other supporting documents: Standard Form 50(SF-50), Licenses, Certificates, DD-214 SF-50: If you are currently an onboard MING Federal Technician/Employee, then you MUST submit your most recent SF-50 at time of your application submission.
- If you are currently or have previously been employed by another Federal Agency or previously worked for our agency, please submit a copy of the last Notification of Personnel Action (SF-50).This is NOT a requirement for those that have never been employed by a Federal Agency or those currently employed by our agency.
- Transcripts: Only a requirement if education is required OR you substitute education for specialized experience.
- Unofficial copies may be submitted for application purposes.
- To receive education credit transcripts MUST be submitted at time of application submission.
- Current Military Branch Career Data Brief: Air- Career Data Brief: can be obtained through vMPF using the following steps: Navigate to *** > Login > Career Data Brief (CDB) > View CDB > Print to Microsoft PDF > Save as a PDF.
- Army- Soldier Talent Profile: can be obtained through IPPS-A using the following steps: Navigate to *** Login > PKI Login > (login with CAC) > OK > My Soldier Talent Profile > Print.
- From here, you save the document as a PDF.
- If you are not currently serving in a Military compacity (any Branch or Service), please provide a letter of intent to join the Michigan Army National Guard.
- PLEASE NOTE: It is the applicant's responsibility to verify that information entered and/or uploaded, (i.e., resumes, supporting documents, official transcripts (copies) if needed, licenses, SF 50 etc.) is received, accurate, and submitted by the closing date.
- You may verify your documents have been processed with your application package successfully prior to the announcement closing.
- Uploaded documents may take up to one hour to clear the virus scan.
- Human Resources WILL NOT modify, change or add anything to your application packet after the closing date.
- Incomplete packets will not be considered for the position.
What to expect next
Once your online application is submitted you will receive a confirmation notification by email. Your application will be evaluated by the Human Resources Office to determine your eligibility for the position. After the evaluation is complete, you will receive another notification regarding the status of your application.
Additional information
SELECTIVE SERVICE: If you are a male applicant who was born after 12/31/1959 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency (***).
MILITARY MEMBERS WITH BONUSES:Upon acceptance of a military technician position military members who are currently receiving a military Reenlistment/Extension Bonus (REB) or GI Bill-SR Kicker may lose incentive eligibility and may be subject to termination or suspension of incentive (includes indefinite and temporary technicians on assignment for more than 180 days in any continuous 12-month period).
Are advised to meet with education specialist to review contract. NOTE: If the individual selected is currently on a Title 10 or Title 32 tour no action can be taken until he/she is released from tour.
How to apply
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Details on this page reflect the source posting as of Sep 17, 2026. Closing dates and salary ranges can change without notice — the official listing is always authoritative. How our coverage works.
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