Digital Media Specialist

About the role

Serves as a Region Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), including Family Readiness (N91), Fleet Readiness (N92), Housing (N93), and Support Services (N94).

Incumbent manages the region N9 online and digital footprint, executes digital and email promotional campaigns, and conducts market and product research to identify the best ways to reach FFR customers through digital outlets. Also serves as the Region Commercial Sponsorship Coordinator.

What you will do

• Ensures the consistency and accuracy of N9 Website content, supports region and installation N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family.
• Plans, develops, and executes all social media, web and mobile aspects of N9 programs' strategic marketing campaigns including establishing and maintaining effective relationships with installation program directors and key staff (internal and external audiences) with an overall goal of increasing region-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with installation program directors.
• Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals.
• Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.).
• Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content.
• Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers.
• Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content.
• Coordinates with Navy News Service, Defense Media Activity, and Navy Chief of Information on the development of digital media communications plan elements.
• Ensures N9 success stories are communicated to Navy leadership, as well as internal and external media.
• Coordinates with the CNRJ Public Affairs Officer (PAO) to identify, develop and facilitate relationships between.
• Works with PAO to engage CNIC, region and installation PAOs in promoting CNRJ N9 programs.
• Ensures FFR brand and messaging standards are maintained on all digital media solutions.
• Provides technical content support, training and service to region and installation N9 program directors, marketing staff and content contributors.
• Provides expert support on matters relating to web communications to increase awareness, interest and desire that will guide FFR leadership in influencing action, conviction and commitment from its customers.
• Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies.
• Maintains and enhances N9 programs' websites presence, in compliance with DoD and Department of the Navy (DON) policies.
• Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies.
• Builds relationships with headquarters and installation marketing directors for their assistance in disseminating digital marketing tools.
• Regulates and manages access rights of HQ and/or field staff users accessing the content management systems.
• Updates and maintains websites/mobile solutions and assists with data validation and data entry as required.
• Presents ideas orally and in written materials in new ways that will increase understanding among publics with varying levels of comprehension of N9 programs.
• Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts.
• Prepares and presents reports as required.
• Serves as the Region Sponsorship Coordinator.
• Conducts research and makes recommendations based on findings to the Branch Head related to digital media communications and software.

Education

This position does not have an education qualification requirement.

How you will be evaluated

Your application will be screened for the following minimum qualifications: Minimum 1-year specialized experience at the next lower grade Applicants who meet the minimum qualifications will be further evaluated for: Managing websites for government or private sector organizations Developing content and managing media Experience in using office software and graphics programs Developing and implementing marketing strategies and campaigns to increase awareness All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements.

Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.

Documents you must provide

• Your resume may NOT exceed two pages, and the font size should not be smaller than 10 pts.
• You will not be considered for this vacancy if your resume is illegible/unreadable If claiming Department of Defense (DOD) Non-appropriated Fund (NAF) Business Based Action (BBA) priority consideration: provide a copy of the notice of separation.
• Proof of SOFA sponsorship: provide a copy of PCS orders and Family Entry Approval (Military) or Sponsor's Letter of Employment (Civilian) If claiming Military Spouse or Family Member Preference: provide a copy of PCS orders and Family Entry Approval (Military) or Sponsor's Letter of Employment (Civilian) AND a copy of marriage certificate If claiming Veteran's Preference: provide a copy of your DD-214, Member-4 page and any supporting documentation (SF-15, V.A. disability letter, proof of service, etc.).
• If a current or former Federal Employee: provide a copy of your most recent Personnel Action Report (PAR) or SF-50.
• Proof of education/training: provide a copy of your awarded/conferred college transcript(s) if claiming education consideration Note: Applications missing any required document(s) will not be eligible for consideration.

What to expect next

Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application. If you provided an email address, you will receive an email message acknowledging receipt of your application.

Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email. Please notify us if your contact information changes after the closing date of the announcement.

Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.

Additional information

Must reside within the local commuting area. Salary is dependent on experience and/or education. Some positions have special requirements.

Selectee may be required to complete a one (1) year probationary period. Participation in the Direct Deposit/Electronic Fund Transfer is required.

Non-US Citizen or Non-US Bona Fide Resident Alien (Non-Green Card Holder) applicants who are SOFA sponsored must provide a completed police record check with at least seven (7) years of history from the embassy/consulate of their country of citizenship upon receipt of a formal job offer. We utilize E-Verify to confirm selectee's eligibility to work in the United States.

This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a government-issued Travel Card for official government travel purposes. Executive Order 12564 requires a federal workplace free of illegal drugs.

According to the Executive Order, all Federal employees are required to remain drug free throughout their employment. Commander, Navy Installations Command is a Drug-Free Federal Workplace. The use of illegal drugs will not be tolerated, and use of or intoxication by illegal drugs will result in penalties up to and including removal from Federal Service.

Employees (and their family members) who require medical or dental care in Japan may experience severe limitations accessing medical care both on the military installation and the local economy, and also could incur costly medical expenses.

Access for civilian employees and their families to military medical and dental treatment facilities is on a space-available and reimbursable basis only. Selectees initially recruited from the United States or who are already on a Transportation Agreement will be entitled to transportation and moving costs for themselves.